Two schools of thought on how to gain early traction for consumer-focused startups
Posted: November 3, 2008 | Author: yeeguy | Filed under: business strategy, product management, startups | Tags: early stage, startups, user acquisition, user adoption, viral loop | 4 CommentsI’m a co-founder of a startup and I’ve noticed that our advisors are beginning to form “teams” around two opposing schools of thought for gaining early user adoption. These two philosophies are mostly mutually exclusive so I think entrepreneurs need to make a choice about which camp they fall into… Which are you?