Five Levels of Web-based Product Design
Posted: November 9, 2007 Filed under: product management | Tags: architectural design, information design, interaction design, layout design, product design, product management, service design 2 CommentsAnyone who has been involved with launching a website knows that there are lots of design factors to consider. Even a marginally sophisticated website will require development and coordination of multiple web page layouts, graphics (visual assets), text (marcomm or copy), server code, maybe some browser-side code (javascript), database tables, etc.
It can be a lot of stuff to consider and anyone responsible for launch of a product (e.g., product manager, product marketing manager, or a business unit lead) needs to think about “product design” from multiple levels.
Personally, as a product manager, I like to think about “product design” as the sum of five design perspectives: