Three Dimensions of Emotion

(image from Fractal.org)

People exhibit a huge range of emotions and it can be a bewildering challenge to ascribe unique meaning to each emotional state that a person might find themselves in. A framework for analyzing emotional states can help us understand emotions by decomposing them into underlying dimensions.

Three key dimensions appear to be:

1. Valence: positive vs. negative
2. Activation: ready-to-act/aroused vs. relaxed
3. Power: dominant vs. submissive

Cialdini’s Six Weapons of Influence

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Robert Cialdini’s insightful book Influence: The Psychology of Persuasion revealed how six “weapons” of social influence can be put to use to persuade people into taking actions or exhibiting behaviors.