Steve Blank explains the evolution of Customer Development

If you’re an entrepreneur or are thinking about starting a company, Steve Blank’s blog is must-read material.

Steve’s latest series of posts establishes the reasons why Customer Development and Lean Startup methodologies are so important (and why prior models of startup development often resulted in failure). ┬áRead them in order:

The Leading Cause of Startup Death

Customer Development Manifesto Part I

Customer Development Manifesto Part II

Customer Development Manifesto Part III

Customer Development Manifesto Part IV


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