Comments on: The Four Viral App Objectives (a.k.a., “Social network application virality 101″) http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/ "I think (in frameworks) therefore I am." Mon, 21 Sep 2009 04:47:11 +0000 http://wordpress.com/ hourly 1 By: yeeguy http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-68 yeeguy Mon, 21 Sep 2009 04:47:11 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-68 @justin -- thx for your comment. I think that rapid iteration requires a constant stream of creativity, so I'm not sure if the current state-of-the-art requires any *more* creativity from apps developers than 18 months ago per se. In fact, one might argue that the proliferation of social apps companies and public/free analytics actually *decreases* the creative demands on any one team -- it seems like some of the most successful viral app publishers these days spend as much (or more) time benchmarking their apps against each other and learning thru their competitors' experiments rather than coming up with their own novel ideas. @justin — thx for your comment.

I think that rapid iteration requires a constant stream of creativity, so I’m not sure if the current state-of-the-art requires any *more* creativity from apps developers than 18 months ago per se. In fact, one might argue that the proliferation of social apps companies and public/free analytics actually *decreases* the creative demands on any one team — it seems like some of the most successful viral app publishers these days spend as much (or more) time benchmarking their apps against each other and learning thru their competitors’ experiments rather than coming up with their own novel ideas.

]]> By: Justin Thiele http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-67 Justin Thiele Mon, 21 Sep 2009 03:44:58 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-67 Thanks for the great post. Yee. It seems like consumer sentiment toward incentivised (or worse, forced) invites has become more negative in the 18 months since you originally posted this article. There is still plenty of opportunity for virality, but it seems like it requires more creativity. Do you have any new insight/tips on the subject? Thanks for the great post. Yee. It seems like consumer sentiment toward incentivised (or worse, forced) invites has become more negative in the 18 months since you originally posted this article. There is still plenty of opportunity for virality, but it seems like it requires more creativity. Do you have any new insight/tips on the subject?

]]> By: Don’t ignore the social web « Marked As Pertinent http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-62 Don’t ignore the social web « Marked As Pertinent Fri, 26 Jun 2009 06:15:01 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-62 [...] you can’t ignore Twitter or Facebook because they are, by far, the easiest way to get positive viral metrics going for your content. Each retweet, “like” and comment you get is going to spread [...] [...] you can’t ignore Twitter or Facebook because they are, by far, the easiest way to get positive viral metrics going for your content. Each retweet, “like” and comment you get is going to spread [...]

]]> By: Newsletter, 6 weeks since launch « Zodbod’s Blog http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-61 Newsletter, 6 weeks since launch « Zodbod’s Blog Thu, 14 May 2009 08:37:25 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-61 [...] http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-applicat... [...] [...] http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-applicat... [...]

]]> By: Alexander Ainslie http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-55 Alexander Ainslie Tue, 27 Jan 2009 16:04:55 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-55 Many thanks for condensing and sharing this summary. It has been extremely helpful. Many thanks for condensing and sharing this summary. It has been extremely helpful.

]]> By: Two schools of thought on how to gain early traction for consumer-focused startups « FrameThink - Frameworks for Thinking People http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-45 Two schools of thought on how to gain early traction for consumer-focused startups « FrameThink - Frameworks for Thinking People Mon, 03 Nov 2008 22:59:28 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-45 [...] Posts Porter's Five ForcesThe Four Viral App Objectives (a.k.a., "Social network application virality 101")Three Dimensions of EmotionSMART objectivesCialdini's Six Weapons of [...] [...] Posts Porter’s Five ForcesThe Four Viral App Objectives (a.k.a., “Social network application virality 101″)Three Dimensions of EmotionSMART objectivesCialdini’s Six Weapons of [...]

]]> By: Marty Hu http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-43 Marty Hu Sun, 07 Sep 2008 19:40:06 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-43 Hi Yee, As I'm sure you know, facebook's "new" design relegates applications to a tabbed menu where they're not easily visible and thus harder to interact with. Given that such a large majority of users have already adopted it, do you think any of the methodology following these viral objectives will change? What are your insights on how to design for the New Facebook? Thanks for the post. It is excellent and very interesting. Marty Hi Yee,

As I’m sure you know, facebook’s “new” design relegates applications to a tabbed menu where they’re not easily visible and thus harder to interact with.

Given that such a large majority of users have already adopted it, do you think any of the methodology following these viral objectives will change? What are your insights on how to design for the New Facebook?

Thanks for the post. It is excellent and very interesting.

Marty

]]> By: http://framethink.wordpress.com/2008/01/ … | StartupTweet http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-42 http://framethink.wordpress.com/2008/01/ … | StartupTweet Thu, 21 Aug 2008 07:01:24 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-42 [...] http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-applicat... [...] [...] http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-applicat... [...]

]]> By: Java Interview Questions http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-41 Java Interview Questions Sat, 17 May 2008 07:16:18 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-41 Hi, is there any possibility of using viral for technical websites such as javapapers.com? Hi, is there any possibility of using viral for technical websites such as javapapers.com?

]]> By: -g » Blog Archive » FrameThink - Frameworks for Thinking People http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-38 -g » Blog Archive » FrameThink - Frameworks for Thinking People Wed, 02 Apr 2008 09:09:40 +0000 http://framethink.wordpress.com/2008/01/15/the-four-viral-app-objectives-aka-social-network-application-virality-101/#comment-38 [...] particularly interesting post can be found here.  It goes through a very thorough explanation of four key dimensions to social application [...] [...] particularly interesting post can be found here.  It goes through a very thorough explanation of four key dimensions to social application [...]

]]>